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【With the same author name:【Huang Zan】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Impact of Consumers’ Subjective Busyness on Preference for Compromise Option

Hu Chuming, Wu Zihao, Li Xinqian, et al

The compromise effect means that consumers are more inclined to choose an option with medium attributes when facing multiple options with multiple attributes. Busyness has become an import...

First published at: Jan 20, 2023

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doi:10.16538/j.cnki.fem.20220914.301

Foreign Economics & Management, Vol. 45, Issue 01, pp. 67 - 87

| F270

Upright or Inclining? An Empirical Study of the Impact of Brand Logo Shapes on the Consumer Product Evaluation

Zhou Xiaoman, Ye Shenghong, Li Jia, et al

Brand logo is an important visual symbol of the brand, which plays a key role in creating brand equity, strengthening brand cognition, and building consumer loyalty. Many companies have re...

First published at: Feb 01, 2019

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doi:10.16538/j.cnki.fem.2019.02.007

Foreign Economics & Management, Vol. 41, Issue 02, pp. 84 - 98

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